Sem (search engine marketing) sem is a form of marketing that involves promoting websites through paid advertising on search engines. The main tool for sem is google ads, which allows you to create advertising campaigns based on specific keywords. These campaigns are displayed at the top of search results, ensuring immediate visibility. Social media marketing this type of marketing focuses on using social networks such as facebook , instagram , x (twitter), and linkedin to promote products and services.
Tools like facebook ads manager, hootsuite, and car owner data user list buffer allow businesses to schedule posts, perform audience analysis, and manage advertising campaigns on these platforms. Inbound marketing inbound marketing is a strategy that relies on attracting customers through useful and relevant content. Unlike traditional marketing, the customer is not interrupted, but rather value is provided through blogs, websites, ebooks, and other resources. Tools like mailerlite are essential for managing this type of campaign. Email marketing email marketing involves sending commercial and promotional messages via email to nurture customer relationships.
Platforms such as mailerlite, among others, help automate campaigns, segment audiences, and analyze email opening and conversion rates. Direct marketing one highly effective approach is direct marketing , which focuses on communicating directly with customers through channels such as email, sms, and other means. This approach allows for precise personalization, detailed performance measurement, and immediate communication, making it cost-efficient and highly effective for targeted campaigns such as order reminders, personalized offers, and customer follow-ups. Affiliate marketing in addition to these methods, there is also affiliate marketing , which involves collaborating with companies to promote products or services in exchange for a commission.