Here are our four tips on how to capture leads via WhatsApp and be successful:
have a complete business profile;
participate in non-WhatsApp groups;
send relevant content;
Organize your contacts with tags.
Let's get to the details?
1. Have a complete business profile
There is no way to capture leads through WhatsApp healthcare email list without properly setting up your profile . Setting up one with commercial characteristics and complete data conveys a professional and trustworthy image to potential customers.
It also shows that you are serious about your business and are willing to provide relevant and detailed information about your company.
So, make sure to include your name, address, opening hours, website, photos, and descriptions of the products or services you sell.
If you don't have a professional profile when approaching your leads, they may feel strange, which may result in them being blocked or not responding.
This behavior makes it much more difficult to execute lead capture strategies via WhatsApp.
2. Participate in non-WhatsApp groups
Another way to capture leads through WhatsApp is to join groups on the app . Choose groups related to your market niche , as they help you connect with people and companies in the same sector, who serve the same customer profile, and find potential decision-makers interested in your products and services.
Above all, you need to have a participatory attitude . In fact, joining WhatsApp groups is an opportunity to network , share knowledge and collaborate with colleagues in the profession.
This way, you increase your visibility and build relationships that tend to lead to referrals and new business.
On the other hand, you can also be more proactive . Create or join WhatsApp groups made up of members interested in a particular topic, or with similar needs.
By actively participating and offering relevant content, you have the opportunity to identify qualified leads who demonstrate interest in your solutions.
Since these leads are already engaged in the topic, they may be more open to starting a conversation with you.
Reading tip: “ Lead capture: how to generate more sales opportunities? ”
3. Send relevant content
Providing relevant content to your contacts demonstrates expertise and knowledge in your field. This stance helps establish authority on the subject and conveys trust to leads, which makes them more likely to consider purchasing your products or services.
Additionally, sending content helps you analyze interactions with potential customers and gain a deeper understanding of their behavior.
This way, you can use the WhatsApp Business “labels” feature to segment them according to their specific interests and needs.
The article “ How to sell on WhatsApp: tips to make the app your ally in sales ” talks about this feature. Don’t miss it!
4. Organize your contacts with tags
Speaking of “labels”, this is also one of our tips on how to capture leads via WhatsApp.
The feature allows you to organize and categorize your leads based on criteria . For example, you can create labels such as “hot leads,” “cold leads,” or “leads interested in product X.”
Through this organization, you have a clearer view of the purchasing potential of each potential customer and prioritize your interactions based on this parameter.
Additionally, labels help you personalize messages for each group of leads, or even send them in bulk, segmented for certain categories of contacts.