Building Customer 360 with Big Data

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Discover how to build a customer 360 and how Big Data can help you in this process, which is more of a journey towards actionable knowledge of your customers.
Many organizations are looking for customer 360 with the goal of integrating customer information across multiple channels, systems, devices and products to improve their experience with the brand and maximize the value delivered .

In addition, Big Data and analytics are changing the way organizations make decisions. Companies are increasingly gaining insight into their customers' needs and preferences.

Given this scenario, it is essential to have a 360-degree customer view of all customers.

360° customer view: Customer experience as a differentiating and competitive factor

What is customer 360?
Customer 360 is more than a strategy, it is a vision that linkedin database the company culture and is recognized in every decision, in every action and in every interaction that the organization has with its consumers, but also with its partners, suppliers, potential customers…

The 360 ​​customer vision is...

Coherence. A complete vision of customers across products, systems and interaction channels in which diversity does not alienate coherence at any time.
Timelessness. It is about keeping one's sights on the present, but gathering knowledge from the past and keeping one's attention on the future and what will come with it.
Depth. Thanks to customer 360, it is possible to achieve a better understanding of each of those people we call customers. It is the starting point for more authentic and lasting relationships.
Excitement. For many leading organizations, a 360-degree customer vision is a way to respond to the convergence of their customers’ expectations.
Vehicle . Customer 360 brings together all the attributes that the market perceives from the brand. It is context, but also personalization; it is relevance, without forgetting the detail.
However, despite the importance of opening our eyes to reality through the optics of customer 360 , there are still companies that resist putting the means to make the discovery. These are organizations that still have their customer data spread across applications, platforms and systems. Disintegrated, inaccessible, unknown or lost. Although the 360-degree customer view is the key to success, fragmentation persists and becomes a major obstacle to knowing the person we serve on the other side of the counter, the line or the screen.

Fortunately, leading customer-centric organizations are beginning to leverage data analytics solutions to exploit the potential of Hadoop and big data to gain a true 360-degree view of their customers and, based on that, offer them a unique experience, personalized service and many other advantages.