How likely are you to trust a complete stranger with your ceo mailing lead quality of life or the well-being of your loved ones? What about your money? Would you give it to them in exchange for something they wanted to sell you?
If you're like most people, you probably wouldn't. Your customers feel the same way, which is why brand recognition is so important.
, the biggest struggle a brand faces has nothing to do with money or price: it's being remembered.
The role of marketing in today's business is not just to find leads and acquire potential customers, but also to understand and support the customer. You need to ask yourself if your efforts are deviating from what your customers actually want in the pursuit of KPIs, in other words, if your customers are being left behind.
At B2BMX 2020, the need for marketing that truly solves customer problems and drives them forward was emphasized. This blog introduces the keynote session by Jay Acunzo, "The New Plan A: How To Regain Clarity, Get Proactive & Do Exceptional Work Again."
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