For example, a customer conducted a focus test. When the focus was conducted, the click-through rate reached 70%. When the focus was not implemented, the click-through rate was only 5%. The CPC (Cost Per Click) gap was very large. At the same time, the click-through rate was as high as 70%. Focus, the CPC is only 0.15 yuan, not as high as 2.1 yuan. Yunpin Hot Spring Hotel is also an example. Through accurate focus, the opening rate of Mid-Autumn Festival promotion messages is as high as 74.5% . In addition, operating traffic value is definitely more important than increasing traffic. The tools that can be used include: attracting old customers to new customers, tools to increase fans, combined with discount coupon distribution, LINE POINTS, etc. to increase sharing, and use the sharing process to find out the ranking of super fans List. In addition, in view of the fact that many brands do not have dedicated technical personnel, Super 8 also provides back-end system integration and open interfaces to connect with client information. For example, large e-commerce companies such as 91APP can connect with client information to create brand-specific traffic values. !
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Crescendo Lab: Master UID to measure return on investment, increase adhesion and conversion rate
KaiHsuan, business development manager of Crescendo Labs, shared the importance of mastering UID and emphasized that using UID as the core of marketing data will effectively achieve target conversion. He also explained how to use the Deeplink diversion link to understand the user acquisition cost of each channel. After measuring the investment return of each channel, he used Shopping 99 to guide the psychological test to LINE, and the cost of acquiring new users was less than 1 yuan. , Triumph Underwear uses the method of guiding consumers to join LINE friends after checkout , and shares successful cases such as gaining more users. It even shares how to carry out second-level diffusion on LINE official accounts, such as through questionnaires or The game method classifies friends, and then the background of Crescendo directly selects the target objects for communication. Just like Kangbao uses the process of playing game questionnaires to label users, all this information is affixed to the UID, and the labels are used after the event. After further screening to identify those who want to be remarketed, the effect is very obvious, nearly 20% more people are bound, and the user acquisition cost is less than 10 yuan.