7 important factors that affect conversion rate

shukla7789 · Post by **shukla7789** » Wed Jan 22, 2025 3:38 am

A quality website is an essential part of any successful business. That's why there are various metrics for website performance that need to be continuously monitored, and the conversion rate is one of the most important.

What is conversion rate and why is it important?
A conversion occurs when a visitor to your website takes a doctor database action in response to your call to action (CTA ) on your landing page. In other words, a conversion is the completion of the desired action that you have set as the goal of your marketing message to potential customers.

There are various types of actions that can be a response to a CTA:

newsletter subscription
downloading free materials from your website (e.g. e-books)
filling out a form or survey
purchasing a product or service
subscription renewal
free trial registration
event registration (e.g. webinar)
and others.
Conversion rate represents the percentage of website visitors who take the desired action, and is calculated by dividing the total number of visitors who took the targeted action by the number of users who were exposed to the call to action.

Now the question arises as to what is considered a high conversion rate. Research shows that the average conversion rate on the landing pages of the world's best websites is between 5.31% and 11.45%, while the general average is 2.35%, regardless of the sector. Therefore, a rate of 2-5% is already an indicator of success and is by no means bad, but it is always desirable to strive for an above-average percentage.

Conversions are extremely important because they are about turning ordinary website visitors into something far more meaningful for your business. Of course, purchasing a product or service is certainly the most desirable conversion, but it is also the most difficult to achieve. “Smaller” conversions, such as subscribing to a newsletter or registering for an event, are also very important, as they open up a sea of opportunities for further marketing campaigns.