Here we will explain how to utilize micro conversions when they are set to "form completion" on your website.
Improve the flow based on form abandonment rate
If you calculate the bounce rate from the "form reach" figure, you can see cmo mailing lead what percentage of users who reached the form left without making a final conversion. The bounce rate is calculated as "Bounce Rate = (1 - Final Conversions / Micro Conversions) x 100". For example, if the bounce rate is 80%, then 80% of people who reached the form will leave.
Similarly, by setting micro-conversions at individual points, bounce rates can reveal paths that need to be improved to increase conversions.
Understand needs through form delivery rates
Calculating the form delivery rate can also help you understand user needs. The form delivery rate indicates how many users who clicked on an ad reached the form. This is calculated as "Delivery rate = number of micro-conversions ÷ number of ad clicks × 100".
It is also useful for AB testing to see which ad gets a better response from users. If there are many clicks from the ad to your website, but the rate of users reaching the form is low, you should review the flow of users on your website and find areas for improvement that lead to users abandoning the ad, and then use this information to implement future measures.