Trend 5. Advertising through opinion leaders

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Trend 4: Adding digital experiences to the physical
The consequences of the pandemic mean that traditional offline events are becoming less popular. There are more events taking place online. In 2024, this trend will only strengthen. It is worth considering holding simple live broadcasts, AR and VR conferences. The latter will help add immersion and interactivity to the visitor experience.


Advertising through bloggers is a stable trend estonia telegram number database for B2C representatives, which has not lost its relevance for many years. However, businesses from the B2B segment can also use this tool. Currently, only 24% of all B2B companies order promotion from opinion leaders. Growing competition should provoke an increase in the popularity of this tool, because decision makers are also often subscribed to one of the bloggers. You can be among those who are the first to ride the wave. This tool will help expand the reach and strengthen the image of the business. The main thing is to choose a blogger whose audience intersects with the brand's target audience.

Trend 6. Use of artificial intelligence
AI is penetrating production and marketing. It integrates with existing solutions and creates new ones, making it easier to solve business problems. Marketing AI Institute shared data: 64% of marketers are confident that AI will be critical to success in the coming year. Now it already helps to make advertising, for example, the click.ru service has its own creative generator for ads.