Managing the Right Marketing Metrics

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By using the customer lifecycle to assess and understand what perceptions and behaviors derive at each stage for specifically targeted consumers, we are better able to learn what kind of needs first-time consumers are looking to meet versus those who are at later stages of the funnel. It is important to break away from traditional thinking on ho phone number database w to manage the performance of our campaigns as they pertain to specific marketing metrics that we’ve gained from various testing efforts. By putting the right metrics in place, we are able to be more effective at measuring and managing brand performance. As long as we are continuously connecting these results to company objectives, we not only improve accountability between marketing and sales but we also have a better understanding of future direction in campaign execution.

Do you have the right processes in place to measure your efforts? Perhaps it’s time to ask yourself whether or not you have the right tools in place to see that your campaigns are optimized.


Does your company deliver a seamless customer experience through every channel and device? In this article, discover five omnichannel marketing strategies that create a consistent buyer journey.




The state of marketing in the modern digital landscape is undergoing significant changes. What was once mass, “push”-based campaigns like batch and blast emails, has now become more personalized, 1:1 communication with audiences through various channels and devices.

Consumers are way ahead of lagging companies when it comes to omnichannel and multi-device marketing. What does this mean? Let’s explore in detail.


example:

Product Implementation – When a customer doesn’t complete the base setup within the first three days, trigger an email offering assistance. Assign a task to the corresponding customer success manager to call the customer two days later if the setup remains incomplete.

Product Training – Monitor the self-help pages and training video platform. Identify users that are not accessed these resources, and aren’t utilizing the software as expected. Use a drip email campaign on the value to be gained from using the software, and provide user tips and techniques. Implement tips and self-guided tutorials within the software application.

Product Usage / Consumption – Monitor the number of daily sessions, features used, and session lengths. Trigger proactive outreach when these metrics fall below a threshold.

Customer Service and Support – Monitor the customer service and support systems as well as social media and forums. Track the number of tickets, time to response, time to resolution, number of interactions to resolution, and Net Promoter Score survey responses, and trigger proactive CSR outreach when these metrics break a threshold. Address questions and concerns as they appear on social media/forum platforms.

Customer Success Metrics – Analytics
Aggregating, correlating and analyzing process data from multiple systems provides valuable insights. With these insights, processes can be improved, and trigger threshold ranges narrowed. As a result, Customer Success is able to retain more clients and provide executives with accurate renewal a
Today, on my way to a lunch meeting, I received a phone call on my mobile phone. I didn’t recognize the phone number, but it was similar to a number of one of our customers who connected with me earlier in the day. So, I picked up the call. It was a salesperson. Before I could say much beyond hello, the sales person jumped into their telephone prospecting pitch: