Optimizing EDM Bulk Email Strategies

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3. Poor quality of recipient lists
Using a recipient list that has not been cleaned or verified is a major risk. It may contain a large number of invalid email addresses, such as email addresses that have been cancelled, misspelled, or do not exist. When sending emails to these addresses, a high bounce rate will be generated. ESPs often regard a high bounce rate as an important indicator of the sender's poor reputation.

1. Reasonably control the sending frequency.
According to the active time period and behavior habits of the target audience, formulate a scientific sending plan. For cross-border business, consider different time zones and push emails in different time periods. At the same time, adopt a progressive sending method to split large-scale email sending tasks into several small batches, complete them in an oman telegram number database orderly manner over a long period of time, and avoid concentrated bombing sending. This can not only improve the email delivery rate, but also reduce the risk of being blocked.
(Appendix: The best time to send email marketing---Strategies to improve email open rate and conversion rate )
2. Improve the quality of email content.
Focus on the value and relevance of content creation, and be guided by meeting the needs of recipients. Provide in-depth industry information, practical product usage tutorials, exclusive preferential benefits and other content, rather than simple hard advertising. In copywriting, use a concise, clear, friendly and natural language style to avoid excessive marketing vocabulary. Optimize email layout to ensure that the combination of pictures and texts is coordinated, the links are effective, and the mobile terminal is well adapted to enhance the reading experience, encourage recipients to actively interact, and reduce spam marks.