Consumer Research - Examples of Consumer Research

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Many of ConQuest Consulting’s clients have already become convinced of the power of consumer research. One example is one of Poland’s largest railway operators, Koleje Mazowieckie. Looking for filipina whatsapp new avenues for growth, the company decided to get to know its passengers – more than 59 million by 2022 – better. To do so, ConQuest Consulting consultants conducted one of the most traditional forms of qualitative research. Interviewers conducted more than 2,000 face-to-face, paper-based PAPI surveys with passengers of Mazovian Railways in Poland on side routes. The team then thoroughly analysed the data obtained from these interviews and produced a detailed report based on the data, which included both summaries of all responses and the recommendations developed.

The results of the consumer research allowed Mazovia Rail to accurately identify consumer needs, detailing the processes that were working poorly and those with which travellers were most satisfied . Based on the report’s findings, the company subsequently introduced extensive changes to increase the level of passenger loyalty and engagement.



Is it worth conducting customer satisfaction surveys?

Consumer research results are an indispensable support for important business decisions. Using them ensures a better understanding of customer needs and their behaviours and habits. This research can take different forms depending on the desired data, the resources available and the characteristics of the research group. Major companies in global markets, such as Amazon, have long used tools to observe and understand consumers. Using consumer research is an investment that allows for growth and financial gains.