It became clear that the key to improving the website was how smoothly users could be led to vp financial mailing leads the "plan details" page, as the CVR jumped 3 to 5 times when users reached the "plan details " page. The "plan details" page contains essential information for users considering applying, such as price and line speed, so it is one of the pages that users must see before applying.
The first thing that came to mind as a reason for the weak guidance to the "plan details" was that " there are too many plans, so users are confused ." Providers offer more than 10 different plans just for fiber optics, and users who are not very knowledgeable about the service can hardly tell the difference between them. However, the site at the time was structured in such a way that users could not access the "plan details" unless they could choose the one that suited them from the "plan list."
To better guide users to the "Plan Details", they have limited the number of plans introduced on the website to just one . If you click on the "Optical Fiber" link on the top page, you will be taken to a page called "Optical Fiber Details" without any discussion of the plans. Since there are actually multiple plans, the prices are shown as "Starting from XX yen".
The "plan selection" that had been confusing for users was decided to be done within the application form. By simply entering information into the form, such as "detached house/apartment building," users can narrow down the plans. If users are unable to select the correct plan, we have established a workflow where a sales representative will provide guidance.