Implement effective lead generation
Lead generation is an important marketing measure for acquiring new customers. In the past, acquiring new customers was mainly done through online activities such as cold calling and telemarketing. However, with the spread of the Internet, information gathering from users has progressed, and online lead generation has become mainstream. Please find a lead generation method that suits your company and try it out.
Also, if you don't know what lead generation method is suitable for your company, or if you find it difficult to begin with, please feel free to take advantage of Nile's free consultation.
We also welcome consultations from people who say, "I don't plan on outsourcing right away" or "I have a limited budget." In this way, the best teamwork between sales and marketing will enable efficient implementation of measures.
For example, the marketing department can share vietnam telegram phone number list with the sales department, "This lead was acquired through a limited-time free initial fee campaign." The sales department can then prioritize the lead as one who is likely to receive orders within that time frame. Conversely, if the sales department shares information about the situation on the ground, such as "demand will increase during the New Year period due to customers' sales season," the marketing department can smoothly design products and implement measures to meet that demand.
"The appeal content that is easy for the marketing department to acquire leads" and "the leads that are easy for the sales department to convert" change depending on the time and situation. It is important to communicate on a daily basis and align your understanding.
Tip #4: Nurturing leads
Conduct lead nurturing on the leads you acquire. Leads who have taken some kind of action, such as requesting materials or attending a seminar, are likely to have a desire to gather information, interests, or issues. Lead nurturing not only increases purchase intent, but also helps you avoid losing opportunities by losing interested customers.
Leads have various psychology, such as "I just want to gather information" and "I want to buy immediately." Rather than blindly selling to them, it is more efficient to nurture leads and negotiate when their desire to buy increases. In order to avoid "acquiring leads but not leading to negotiations or orders," try to actively implement lead nurturing by disseminating information through email newsletters, webinars, etc.