Three points to successful email nurturing

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On the other hand, because email nurturing narrows down the conditions for customers to whom emails are sent, the number of emails sent may drop dramatically depending on the conditions. Be careful not to narrow down the conditions of the customer list to which you send emails too much, so that you don't end up with accidental results such as "it just happened to happen this time."

Both have their pros and cons, so it is important to use email newsletters and email nurturing depending on the target audience and purpose of the emails.

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4 email nurturing techniques
There are four methods for email nurturing. Let's australia telegram data take a closer look at when each method is effective.

Nurturing Emails

[Method 1] Step email
Step emails are a method of sending emails on a pre-determined schedule to customers who have taken a specific action, such as a tutorial for customers who have started using a new service.

Example of step email sent to customers who have started using the service

First day of use: Instructions on how to log in to the service
Second day of use: Instructions on how to use the management screen
Day 3 of Use: Introduction of More Convenient Services (Paid)
In the above example, the email alleviates the new customer's anxiety about using the service for the first time, and then introduces a different service on the third day. In this way, step emails are recommended for "instructions on how to do something" when you want to encourage a specific action, such as "subscription."