But you can also take advantage of this to amplify your strategies

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However, subject lines with 49 characters or less achieve more beneficial results. So much so that those with less than 10 characters achieve 58% opening rates. So try to be innovative, direct, clear and original. Take the example subject line for Barack Obama’s fundraiser. He achieved strong engagement with the themes “ Hey ” and “ Wow .” 5.- Freebie in exchange for an email address Winning email marketing strategies: freebies - MDirector A freebie is nothing more and nothing less than a product sample in exchange for something. Or a free download of a guide, a whitepaper or any item that may be of interest to the subscriber.


And here you can play with whatever interests you at outlook email lists the time. In the case of email marketing, this strategy will be very useful for gaining new addresses and also getting an idea of ​​their preferences .on social networks and ask for them to be shared on them. Or to generate traffic to a website or a specific landing page. 6.- Social networks + email marketing , the perfect combination Winning email marketing strategies: Bilbao Chamber Many people try to pit email marketing against social media when they are completely complementary channels.


In fact, an interesting way to improve the performance of a mass email campaign is to connect it with Twitter, Facebook and the rest of the social networks . But a winning email marketing strategy that takes advantage of social media and networks is not just placing buttons that lead to our social spaces at the bottom of our emails. That should be a mandatory action, as can be seen in the image. However, it is worthwhile to bet on greater creativity. For example, including the possibility of sharing each of the pieces of your message separately.