After all, today’s e-commerce platforms and

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Online reviews are a new form of word of mouth. They help online shoppers move from consideration to purchase. For businesses, online reviews are free marketing. Why Product Reviews Are Crucial in E-Commerce If online customers don’t know much about your business, brand, or products, they won’t have much reason to buy from you.



After all, today’s e-commerce platforms and online marketplaces are filled with countless competitively priced products. You may do your best to stand out in an oversaturated environment, but simply list of dubai fax number product details on your website may not be enough to convince customers to click the buy button. Early in the buying process, customers are more willing to trust someone else you’ve already interacted with, even if they don’t know that person.



In other words, they want social proof. They want to know that your brand is reputable and trustworthy, that your products do what they say, and that they’ll have a positive experience with your brand. That’s where customer reviews come in. Customers read reviews to learn about businesses, gather information about product quality, style, and sizing, and decide if the product is right for their needs.