EdTech has fallen in love with FOSS

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The driver of growth, according to Natalia Raukh, head of the marketing department of the Bauman training center "Specialist", was the expansion of import substitution programs and the growth in demand for training programs for working with Russian software: "2023 was a year of serious changes in demand for educational products. Many state and private companies are forced to switch to domestic software. This entails changes in the labor market, and the requirements for employee qualifications are also changing."

A number of players experienced multiple growth. Thus, the CEO of Netology LLC Marianna Snigireva, commenting on the results of 2023 for the company she leads, called the growth in the B2B segment threefold in annual terms, despite generally modest business indicators that turned out to be lower than expected.

The development of secondary croatia whatsapp number database vocational education and career guidance projects has also become a serious growth point: Smart Ranking estimated the growth rate at 37% by the end of 2023. However, already in 2022, EdTech market players turned their attention to the secondary education sector. Yulia Goryachkina, Director of the "Personnel for the Digital Economy" direction at the Digital Economy ANO, at the round table "SPO + EdЕech = love", which was held as part of RIW-2022, called the SPO segment the one with the greatest potential for the development of EdTech, despite a number of unresolved problems.

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The practical interest of the Russian EdTech market in the secondary vocational education (SVE) segment has become one of the main trends of 2022. Several players launched pilot programs at once, which turned out to be successful. In 2023, the interaction of EdTech and vocational education will expand.

Mikhail Myagkov, founder and CEO of MAXIMUM Education LLC, named the opening of the college as one of the results of the year: "A significant percentage of ninth-graders choose secondary vocational education rather than continuing their education at school. We have seen that we can create a quality educational product in this area. As for grades 5-7, I would note significant interest in career guidance products. This is largely due to the greater popularization of career guidance in schools, starting from grade 5. In general, if we consider the entire year, I would note an active growth in demand for additional children's education, in various products, starting from grade 8."

General Director of OOO Prostye Kommunikatsii (Proscom) Anton Mishin, during a discussion at the online conference "Startups vs. Large IT Companies: The Fight for Talent", also called career guidance work an important area of ​​activity for HR services of large corporations. According to his observations, many of them begin to attract promising young people already from school.

According to Pavel Frolov, the growth of the children's EdTech segment is due to the desire of parents to help their children decide on a profession at a young age and give them a start in their career. Also, according to his observations, the demand for preparing schoolchildren for the Unified State Exam has increased, since successfully passing the exams allows students to apply to the desired university, and not be limited to the available admission based on the number of points scored on the exams.

"We expect that in 2024 - in the baseline scenario, without taking into account external factors - growth will be 15-20%," said Daria Ryzhkova, in her forecast for the coming year.