The basic minimum for modern "smart" search

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Customers who use site search can generate up to 50% of revenue for a commercial Internet resource.

Let's compare two audiences of an online store: one of them uses internal search, the other does not. The share of the audience that uses internal search is 12%. But it is this audience that brings 43% of the online store's income.

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Will Bitrix cope with such a task? By default - no.

How does Bitrix's built-in search work?
The standard search module in "1C-Bitrix: Site Management" solves its tasks well when you just need to find something without a complex context and conditions. Using the exact semantics of the request, it searches the entire text, headings, fields and tags in various sections of the site (catalog, news, knowledge base, blog, about the company, etc.). Such a full-text search is quite suitable if the site has a small assortment, does not require filtering, does not need to include promotional items in the results and does not need to perform any complex conversion actions.

However, if you need to administer a product aggregator or an online store with a large catalog, you will have to tweak the search. For example, limit it to only information blocks with products and SKUs, so that, in addition to them, Bitrix does not give out a hodgepodge of news feeds, articles and "useful" information from service pages. In this case, it is more convenient and easier for the client to return to Yandex results than to continue wasting time on your site.