Explaining how to calculate it, target figures, and how to improve it

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In this article, we will take a closer look at the features, advantages and disadvantages of each method, as well as the key points to success. If you would like to consult with an expert about acquiring new customers or marketing, or if you are a person in charge who needs to solve a problem quickly, please feel free to contact us using the form below. Please feel free to ask any questions , even if they are trivial ! table of contents The importance of acquiring new customers Two ways to acquire new customers Specific examples of push type Examples of pull type [By acquisition method] List of costs and success rates Key points for successful acquisition of new customers The key to acquiring new customers is to look at things from the customer's perspective The importance of acquiring new customers Developing new customers involves approaching targets with whom you have had no previous contact, and it seems to be highly difficult both in terms of time and money.


We will explain why "developing new customers" is so denmark telegram data important, even though it is costly and difficult. The 1:5 rule First of all, are you familiar with the "1:5 rule," which suggests that it costs five times as much to acquire a new customer as it does to acquire an existing one? On the other hand, there is also the "5/25 rule," which states that if you improve the cancellation rate of existing customers by 5%, your profits will improve by at least 25%.


Since new customers have a low profit margin compared to the cost of acquiring them, people tend to think that it is important to retain existing customers. New customers save the day However, no matter how good a company is, it is impossible to reduce the churn rate of existing customers to zero. When sales drop sharply due to unexpected customer defections, it is the presence of new customers that can save the company from a pinch.