How is "CAC" calculated and what is its purpose?

[shaownhasan]

" In BtoB businesses, unlike BtoC businesses, the period between when a customer becomes aware of a product and when they purchase it tends to be longer. This is because a company has multiple decision makers who decide on the purchase of products and services, and a purchase basically requires a request for approval. In the process from awareness to purchase, many comparisons are made. Companies that provide products and services must nurture relationships with customers and gain their trust in order to be chosen.


It is essential to nurture relationships through B2B france telegram data marketing, such as regular visits, holding seminars, and sending out email newsletters. BtoB marketing trends and major measures The basic flow and main measures of BtoB marketing are as follows. We have summarized them based on the axis of "customer stage," "department in charge," and "measures," so please use them as a reference. [Trends in BtoB marketing and major measures] BtoB marketing trends and major measures Customer stages can be divided into seven stages as mentioned above.


The specific status of each stage is as follows: [Customer stage and specific status] Customer Stages Specific condition Potential customers A situation where the customer himself is not aware that he or she could become a customer Cold Leads A situation where a customer has the potential to become a customer, but has little interest in the product or service. Development Leads A gradual increase in interest in products and services Hot Lead A state where you are very interested in a product or service, but have not yet decided to purchase it Customers in negotiation The state in which business negotiations are being conducted and purchases are being encouraged customer Purchase of goods and services Loyal Customer A state in which a customer purchases a product or service on an ongoing basis and trusts that product or service.