Increase customer engagement and reduce churn and abandonment

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In recent years, B2B companies have also been using social media to gather information. Therefore, by continuously sending out information that is useful to potential customers, it becomes easier to build trust. Below are some examples of social media marketing techniques. [Examples of SNS marketing methods] Operate social media accounts to build connections and trust with users Conduct user-participation events on social media, such as campaigns When customers need to introduce a product, there is a high chance that they will think of this company first, thinking, "This company always provides useful information, so let's put it on our list of candidates.


" Trend 4: Email Marketing "Email marketing," which germany telegram data has been used in B2B so far, is also a trend. In email marketing, various content is provided via email in order to achieve goals such as attracting customers and purchasing products and services. The use of email newsletters, step emails, and targeted emails is also effective for lead generation and lead nurturing. Trend 5: Online events Webinars and online exhibitions are new types of events held on the Internet.


The differences between them are as follows: [Difference between webinars and online exhibitions] Webinar: A portmanteau of the words "web" and "seminar" and refers to an online seminar. Online Exhibition: An exhibition held on a website or in a virtual space. Until now, both seminars and exhibitions have mainly been held offline. However, due to the spread of COVID-19, many seminars and exhibitions have been canceled, and online events have suddenly become popular. The advantage of webinars and online exhibitions is that as long as the communication environment is in place, there is no need to travel, making it easy for potential customers who are far away to participate.