Find engaging pages with high conversion rates

[shaownhasan]

Bubble Map

Next, we limited the source of inflow to Referral and counted the vp hr mailing lead visits to the entry page. We can see that most of the visits are from "/ (top page)". About 90% of referral inflows are from the top page.

From the above analysis, we can see that the volume zone of this site is when the device is a PC, the source of inflow is the Referral, and the entry page is the home page. Therefore, when operating the site, we can see that what we should work on is improving the home page to suit users who come in from Referrals using PCs. By understanding the volume zone, we can recognize which pages we should work on improving.

Of course, it is not enough to just improve one volume zone. By applying the same analysis to other combinations of device x inflow source x entry page, you can prioritize pages and improve them accordingly.

This analysis can be done in Google Analytics by making full use of the segment function. However, it takes a huge amount of time and effort, and manual analysis can lead to mistakes. I think it is far better to introduce an AI analyst and leave it to artificial intelligence.