Having great content or a great site is one thing, but unless you can get yourself in front of the right people, you may never be widely known. There are plenty of ways to gain visibility. We’ve written about them in several posts. You can format and optimize your content for more shares. You can advertise. You can improve your pages’ seo. Or you can send “outreach emails”. This ends up actually being one of the most effective tactics if you really want exposure.
Bloggers like brian dean of backlinko send bitcoin data nearly outreach emails for every post they publish. Dean learned this from derek halpern, who urges bloggers to put five times as much effort into promoting their content as they did creating it. The vast majority of us don’t. If you really want to get ahead of the pack – to be the marketer that gets the exceptional results, who has a huge audience, and who becomes recognized as a pre-eminent expert in their field – it’s time to master outreach emails.
I bet you know what outreach emails are, but just so we’re all on the same page, they’re emails sent to introduce yourself to influential people. They’re usually done to tell someone about a new piece of content you think they’d like build links pitch a guest blog post outreach emails can also be used to get clients and build partnerships, but for this article, we’ll focus more on the items with the bullet points. You can still apply most of what will be said here to partnerships and clients.