When it comes to a company's sales cycle, less is more!
Every company has a sales cycle and reducing these steps can be very advantageous in many what is whatsapp number in philippines ways, especially in increasing profits and reducing time.
Find out more about how to have these advantages and many others by reducing your company's sales cycle, continue reading below.
What is the sales cycle?
The sales cycle is the time it takes your company to close a deal with a customer.
It can be organized into defined phases through a sales funnel to develop more precise marketing strategies and actions.
It consists of 7 steps:
Prospecting
The task of prospecting is to find potential customers among people who already know your brand.
, determined by the interests, concerns and habits of what your company considers to be a model customer.
Initial contact
When making the first contact, starting with the persona's preferred channels is ideal.
Contact can be made digitally, through social media, or in person, such as at an event, for example.
Qualification
Qualification is the time to divide those who are really interested in buying from those who are still deciding to make that purchase.
People who are still deciding are unqualified leads who can’t be discarded yet. They need to continue receiving quality content that will help them in the future.
Presentation
After the Lead receives a positive qualification and is a real chance of closing a sale, we move on to the presentation stage.
This is the time when product demonstrations and formal business proposals take place.
Assessment
Evaluation is the waiting time for the potential customer to be analyzed. Especially when the sale is a B2B model, the sale may not be closed after the presentation.
To speed up this decision, new meetings can be scheduled.
Closing
If everything goes well and the customer decides to buy your product, all you have to do is finalize the agreement and make it official. The contract is signed and all the terms are definitively clarified.