Demographic segmentation examples:

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Send marketing materials that reflect their purchase history, reminding customers that you are in tune with their ever-changing interests
III. 4 Types of segments
You can base customer segments on any rule or criteria. Identifying important common characteristics helps you divide customers into targetable groups.

Here are the four main categories of segments you malaysia telegram number database can use for your mobile marketing strategy:

Demographics
Geographical
Behavioral
Psychographics
1. Demographic Segments (Who?)

Demographic customer segments are among the most frequently used. Demographic factors include:

Type
Age
Marital status (single, married, divorced)
Level of education
Income
Life stage (retired, financially stable, student)


Social Welfare Marketing for Retirees
Targeting College Students for Loan Assistance
Marketing Adult Travel Destinations to Childless Couples
2. Geographic segments (Where?)

Geographic segments include grouping customers based on where they live: