SEO specialist at Promo Expert

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/ophthalmology/service-review/diagnostics/
/service-review/diagnostics/
/diagnostics/
/services/ophthalmology/diagnostics/
/services/diagnostics/
— Complete duplicates of the site — service subdomains — were closed from indexing.

Service subdomains are used by programmers for work purposes and should be hidden from search engines. This was not done, so service sites were present in search results and "pulled" the weight of our site.

Masha Yusupova,
SEO specialist at Promo Expert
— We set up the rel=“canonical” attribute for pagination pages.

2. Fixed the 404 error from the addresses of pages remaining in the index from the old site.


Showing old URLs before and after setting up 301 redirects
After the site was moved, 301 redirects from old URLs to new ones were not set up. The pages of the old site remained in the search engine index. They were shown in the search results. Users clicked on them and ended up on non-existent pages.

Masha Yusupova,
3. Fixed broken links. The texts on the site still contained bc data thailand phone number to page addresses that were there before the move. When clicking on such links, the user was taken to a non-existent page.

4. Set up automatic generation of metadata for individual sections of the site. For example, for the photo gallery and news.

5. Generated service files robots.txt and sitemap.xml.

6. Removed duplicate Title, Description, and h1 tags; added missing h1 headings.

7. Improved commercial factors. For example:

Added online chat.
Replaced the city number with an 8-800 number. Made the phone number clickable in the footer and on the "Contacts" page.