Make the next steps clear in your email

[monira#$1244]

Provide more detailed product information, including product specifications, pictures, videos, etc., so that customers can have a more comprehensive understanding of our products. At the same time, you can attach some customer cases or success stories to increase customer confidence.
If possible, arrange for customers to visit the factory or company so that they can experience our production strength and corporate atmosphere on the spot.

2. Potential customers
For potential customers, you can send a follow-up email within 3 days after the exhibition. The content of the email can be relatively concise, focusing on reviewing the content of the exhibition, reintroducing the advantages of the company and products, and expressing the desire to continue cooperation.
Provide some valuable information, such as industry dynamics, market trends, etc., to show our understanding and professionalism of the industry. At the same time, you can ask customers about their views on this information to elicit their responses.
Send product updates or promotional information regularly to keep in touch with customers. But be careful not to send too many emails, so as not to cause customer disgust.

3. Low-intent customers
We should not ignore low-intent customers. We can send emails russia telegram number database within a week after the exhibition. The content of the email mainly introduces the company and products, emphasizes our unique selling points and advantages, and stimulates customers' interest.
We can add customers to the company's mailing list and send company news, product information and other content regularly to let customers gradually understand our company and products. We
can send greeting emails on important holidays or special days of customers to enhance the relationship with customers.

Regardless of the specific content of the email, the body of the email must clearly call on customers to take action, and the expression should be as clear as possible. For example, at the end of the email, you can add words to guide customers to take the next step, such as "For your plan, we are currently offering a 30% discount on orders", and avoid using the more general "If you are interested, contact us."
Here is a small tip: you can attach a photo of you and the buyer at the booth and a draft of the plan you discussed. These small details can deepen the customer's impression. But remember that attachments should not be too many or too complicated.

After the foreign trade exhibition, effective customer follow-up is the key to converting the exhibition results into actual business. By formulating different follow-up strategies and clarifying the next steps, we can improve the efficiency and success rate of customer follow-up and lay a solid foundation for the company's international business expansion.