To do marketing for accounting firms, the ideal is:
know the target audience and define the persona;
build your brand;
set goals and budgets;
choose strategies;
establish a disclosure schedule;
measure the results.
Understand how this step by step works!
1. Know the target audience and define the persona
There is a quote attributed to David Ogilvy , nursing homes email list an advertiser considered the “father of advertising” that says:
“If you are trying to persuade people to do something, or to buy something, it seems to me that you should use their language, the language in which they think.”
The best way to put this advice into practice is to know your target audience well.
The goal is to understand the needs and expectations of your potential customers and the channels they use to find the services they need. This way, you will know exactly what to deliver, how, when and where.
To get to know your persona — the personification of your ideal customer — collect demographic data, identify interests and behaviors, analyze challenges, and understand pain points.
There is an article with guidelines that will help you with this task. Check it out! “ B2B Customer Profile: Understand what ICP is and how this concept can increase your sales ”
2. Build your brand
A good brand is essential to keep your business’ name in the minds of your customers. Proof of what we’ve just said is that companies like Amazon and Apple don’t need to do more than show their logo for the public to recognize them, do you agree?
When creating the visual identity of your accounting firm, consider points such as:
colors : preferably palettes that convey seriousness, credibility and professionalism, such as shades of blue, gray and green;
typography : sober, clean, simple and legible letters, such as serifs, which have details at the ends;
Logo : choose elements, symbols, icons and shapes related to accounting, the name and profile of your firm. Also consider that, most of the time, less is more!