To achieve sustainable sales growth

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Purchase: Purchasing a product or service Fan (Loyalty): Likes a product or service and purchases it repeatedly First, it starts with the user becoming "aware" of a product or service. Through the messages and communication sent by the company, this shifts to "familiarity" and "consideration," which then leads to "purchase." If the user is further satisfied with the product or service, it is possible to turn them into "loyalty." As you can see, users do not always purchase products or services immediately after becoming aware of them.


It is important to understand what stage your italy telegram data leads are at and take the appropriate approach. Three processes for lead management In marketing activities, acquiring leads is not the end of the process. From the time a lead is acquired until it is handed over to sales, there are three management processes: Lead generation: Creating potential customers Lead Nurturing: Nurturing acquired leads Lead qualification: Narrowing down potential customers with a high probability of winning What is a lead? We will explain the meaning of each.


What is Lead Generation? Lead generation is "efforts to acquire leads." For example, all activities to acquire leads, such as "placing advertisements" to acquire inquiries and "hosting webinars" to collect customer information at the time of participation, are called lead generation. Lead generation is very important because if you can steadily acquire leads, you will not run out of new customers. What is Lead Nurturing? Lead nurturing is an effort to increase the purchasing motivation of acquired leads.