This way, you will find weaknesses, areas of opportunity, gaps in your strategies or neglected actions that your brand can take advantage of.
To do this, Twitter Analytics will serve as the source of all these metrics to compare yourself with the competition and put together your plan.
Twitter works very differently from other social networks like Instagram, TikTok or Facebook, chief vp sales marketing officers mailing leads since most of the content that attracts opportunities is text-based.
However, this doesn't mean that you don't need planning such as a style guide to maintain a consistent line.
You will also need to define essential factors such as the tone in which you will speak, the frequency, the customer service methodology and all the elements inherent to the identity of your profile.
Set calendars
We know that a lot of the magic of Twitter is about tapping into temporary trends and conversations that happen from one moment to the next.
However, planning through an editorial calendar will give you flexibility and convenience in uploading content and aligning it with your other channels.