3 Examples of Lead Nurturing Scenario Creation

[shaownhasan]

You can use the list of potential customers who showed interest in your company's products and services from the survey responses for sales purposes. 6. Number and rate of business negotiations via webinars This is an indicator of how many sales opportunities were acquired through the webinar. This is the ultimate goal of lead nurturing through webinars. We recommend using MA tools to manage lead nurturing KPIs! In lead nurturing KPI management, it is common to use MA (marketing automation) tools.


MA tools are a system for automating marketing activities iraq telegram data and supporting marketing measures. When tracking lead nurturing KPIs, there are some numbers that are difficult to track manually without introducing some kind of service. For example, the open rate of emails is one of them. If you set up Google Analytics or other tools to measure the open rate of emails, you will be able to track the open rate, but it takes time to set up.


Furthermore, if you want to view the data in a list, you will have to organize the data manually. On the other hand, if you have an MA tool, you can see at a glance the email open rate and link click rate within the email. In addition, you can check the following information: The status of potential customers, scored based on the number of site visits, document downloads, etc. Customer behavior, such as time spent on site, can be used to segment emails A list of potential customers collected through various methods Until now, even in companies where there have been differences in the number of sales negotiations and success rates depending on the sales employee, by sharing the information visualized by the MA tool, it may be possible to fill in the gaps in the abilities of each individual.