However, what should really catch your attention are the changes that are currently setting trends, such as RankBrain and other SEO options to definitely please Google.
On this occasion, I am here to tell you about some of the changes that are here to stay and are influencing the ranking, indexing and position in search results.
These last 3 years have been giving SEO specialists a hard time because the changes have taken a 180 degree turn.
For example, in 2015, Rankbrain was released, new zealand business email list an algorithm different from what we usually know and which began to provide work in 2016.
Today it is gaining importance and although some experts clarify that until now it is not a weighty and definitive element for indexing, we can already see how this algorithm is giving something to talk about in these last 2 years.

What is Rankbrain?
How does it work?
How does it affect search results?
Is there any way to optimize a website and content for this algorithm?
You will find all the answers in this post, so I invite you to stay and find out about all the SEO options to please Google for good.
We begin to answer the questions:
What is Google Rankbrain? Details from start to finish
Before writing about the topic, I did research on the most relevant SEO topics .
While searching, I found some discrepancies in the definitions of this stealthy Google algorithm.
Some define it as the third most important element to be classified and indexed by search engines, because it is the one in charge of discerning those terms that the other algorithms do not fully understand.