Email marketing is losing its position, but still remains in the arsenal of marketers, contributing to overall promotion.
The main rule in successful email marketing is simple - your emails must be useful.
Yes, in addition to this, a good sending time, attractive letter subjects, and adaptability are of some importance, but all these are just additives that in themselves are guatemala telegram database not capable of increasing the number of openings and clicks.
You can add benefits to your subscribers in your newsletters when you know your audience well. To do this, you need to collect information about it: name, age, date of birth, purchase history - all this is important and allows you to segment the base, sending the most relevant offers to certain segments. Also, do not forget about personalization, personal messages make the contact more trustworthy.
There is only one new trend in email marketing that has become widespread in the last year:
interactive elements in the letter. For example, a “like” button, which allows you to get feedback and understand how interesting your newsletter is to subscribers.
As before, mailings require the presence of:
interesting and useful content for promotion;
personalization and audience segmentation. Accurate targeting of the target audience can ensure the greatest number of openings;
adaptability to mobile devices;
integration of email marketing with other tools: CRM, call services, social networks.