Step : check that your opt-in forms are gdpr compliant the regulation has added many requirements to be taken into account with email marketing, especially when it comes to opt-in forms. The regulations talk a lot about subscriber opt-in, specifically making sure that you clearly explain your intentions (explicit consent) and that you empower users to actively give their consent (active consent). In addition to making your consent forms as transparent as possible, you should keep a record of each subscriber’s consent.
The burden of proof is on you to prove cryptocurrency data that the person consented to your terms. One way to accomplish this is through double opt-in , which provides a paper trail of the transaction. You can learn how to set this up in this article . Our built-in forms feature includes the tools you need to meet these requirements. There are also plenty of design options to help you create more engaging opt-in forms. Gdpr requirements for opt-in forms before we dive into our built-in form features, let’s first review the gdpr requirements you’ll need to consider when creating your opt-in forms.
Explicit consent as we briefly mentioned above, explicit consent means that you must clearly and accurately communicate what the person is agreeing to and why the data is being collected. We have pre-written texts in our templates to help you get started. Active consent active consent means that your subscribers must explicitly give their consent, meaning you can't just put the controls inside the checkbox and have the user remove them; they must actively click the checkbox for the permission to be valid.