This happens because marketing actions are generally not generating satisfactory results and the pressure to launch a new project, which could potentially bring more returns, is high. As a result, everything becomes a priority and everything is for yesterday. The internal team or contracted agency starts to race against the clock and create content, blogs and landing pages without planning. This later “explodes” and shows the losses, which are: negative results, loss of money and time, and most importantly, it creates distrust in the Inbound Marketing strategy.
With this in mind, we have put together a basic step-by-step guide on what should be analyzed and done in Inbound Marketing strategic planning. Check it out!
1- Defining objectives and sales
This topic is one of the most important and crucial. Knowing taiwan telephone number you want to go helps you define objectives, goals, projects and activities.
Tip: hold a meeting with the marketing and sales teams, align lead goals and brand positioning.
Read also: How to align your Inbound Marketing strategy with your sales process
2- Market analysis
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For your actions to be successful, they need to be consistent with the current market situation and how your company positions itself in it. Analyze and get to know your competition, suppliers and customers, and understand what they say and how they position themselves. This will show you a path of positive and negative points, which will help you add a differential to your products or services, and reach a greater number of customers.
3- Defining the target audience
This is one of the steps that will guide the strategy, as it is because of you, your client, that we have come this far.
Think about the question: who is your ideal customer? How do they behave? What problems does your product or service solve?
Knowing the answer is ideal for getting accurate results. Knowing your audience will help you decide what, when, how and where to talk to them.
4- Channel Strategy
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Companies are usually on LinkedIn, Facebook, Blogs, Twitter, Pinterest, etc., but the question remains: is your audience present on these networks? Which channels should your company use?
Choosing digital channels may seem simple, but it requires evaluating your company's audience. Evaluate the characteristics of your customers, see which social networks they are on, and with that you will know where your brand should be.
Tip: Don’t duplicate content. Each channel needs an action plan.
5- Content Strategy
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Content marketing aims to do nothing more than attract and educate customers, so use appropriate language and provide relevant information, as it is through content marketing that personas will be attracted and it will answer their questions and concerns.
Tip: plan your content with the customer's conversion funnel in mind and don't forget about SEO , which will optimize your text for organic searches.
6- Marketing and sales alignment
A common mistake is the lack of alignment between marketing and sales . To avoid this problem in your strategy, understand how to align teams. This will help you know which leads are most likely to close and provide feedback on their quality.
Now that you know the step-by-step process for successful marketing planning, it’s time to start yours.
As a final tip, be patient when executing any marketing action. A job well done doesn't need to be redone!