What exactly needs to be done

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What you can do yourself
Here is a more detailed version of our "Step 1" table with the basics and secrets of independent free website promotion in Yandex:

Initial stage (done once within 3 days as part of the promotion)
Works Required qualifications
Regional binding Register and specify the region you need in Yandex.Webmaster and in the Google Center for Webmasters . Simple
Displaying a site in search results Check if the site is included in the search results (it is advisable to check the first 7-9 pages - the site may be quite far away). Simple
Layout audit Enter the page addresses on the site - this is a layout checking service. 10-20 Warnings per page is quite normal. But critical errors (Error) are already bad, you need to hire a programmer and fix them. Simple
Checking service files
Check robots.txt - it should not block the site from indexing. Remove the line "Disallow: /" if you find it.
If you have a sitemap (sitemap.xml), robots.txt should reference it.
sitemap.xml should contain no more than 50,000 page lawyer phone number data and take up no more than 10 MB of disk space.
Large sitemaps (exceeding the limits) should be split into multiple sitemaps.
Simple
Checking response codes Test the server response codes (using Google Chrome: press Ctrl+Shift+I, go to the Network tab, look at the Status column - it shows the exchange of information between our browser and the server):
If we requested a file and it was found on the server, the response code = 200.
If the file was not found, the response code = 404 (and in no case 200!).
Also, if you know what a redirect is, it is advisable to check its operation: 301 is the response code “page permanently moved”.

Simple
Checking for the presence of analytics system counters Check that Yandex.Metrica is installed on the site (preferably also Google Analytics). Of course, this should be a counter to which you have access. If you purchase advertising, check that target actions are also configured in the analytical system. Simple
Checking forms Check that the forms on the site work correctly. The site search (if any) returns the correct results, and the application forms send the application to the email or to the site control panel. Simple

These actions can be considered initial optimization, the basics of promotion. They are useful even if you are going to contact an SEO studio - because they allow you to thoroughly understand the state of things on your site.

Why is it necessary to involve SEO studios?
The remaining works require more immersion in the world of search engines. They take many times more time, and the instructions are quite complex. Therefore, we provide this brief one so that you can get an idea of ​​how useful an SEO studio is for promotion in Yandex, and also reveal the main secrets and tricks of website promotion: