Reasons for the Beginning of Internet Use by People of Retirement Age

[hasibaakterss3309]

This level of presence disproves the common misconception that online advertising campaigns aimed at people of pre-retirement age and older are pointless.

Similar conclusions are contained in many studies that examine the consumer behavior of people in this category.

Among the latter, one can note, for indonesia telegram database example, a joint study among the Russian elderly population, which was conducted by Google and Euromonitor International, a company with international coverage that studies global markets, economics and consumer behavior.

In addition, Rosstat recently presented several interesting facts based on a survey of older people.

Also, an interesting analysis of the total online audience in Russia among the population aged 16+ was presented at the All-Russian GfK Omnibus at the end of 2019. GfK Group is a German research company that implements all types of sociological and marketing research. In our country, it is represented by its subsidiary GfK-Rus.


In this article, we have collected and present to your attention the most interesting figures from the above studies.

What do pensioners do on the Internet?
The Internet is for all ages. Google and Euromonitor International found that 93% of all users over 50 access the World Wide Web more than twice a day, with 43% of them spending over four hours a day in the virtual space.

Rosstat data differs slightly from Google, reporting that exactly half of older people are active users.