For the latest BIMI requirements and news, visit the BIMI Working Group website.
3. Advantages of BIMI
1. Enhance brand awareness. Displaying the brand logo in the mail list can deepen the user's impression.
2. Improve the email delivery rate and show the email provider the legitimacy of the email. Users trust emails with verification marks more.
3. Fight phishing and help users distinguish between legitimate emails and phishing.
4. How to set up BIMI
Configure DMARC and set it to "quarantine" or "reject" mode.
This ensures that during the email authentication process, appropriate processing measures are taken for emails that fail authentication, improving the security and reliability of the email system. Use third-party south korea telegram number database tools (such as Google Postmaster Tools) to test the effectiveness of DMARC.
2. Design a brand logo in SVG format
The logo must meet the standard requirements of BIMI, and it is recommended to use high-quality SVG files. Therefore, it is necessary to convert the corporate logo into a scalable vector graphics format.
The best display requirements for the converted logo are as follows: image ratio 1:1; logo image centered; use an opaque background.
3. Apply for VMC (Verification Mark Certificate)
Some email service providers (such as Gmail and Yahoo Mail) require the legitimacy of the brand logo to be verified through VMC.
Obtain a verification mark certificate (VMC) for the logo from one of the following two providers: Entrust or Digicert. This process verifies that you own your own logo and have the appropriate authority to use it for BIMI authentication. VMC can display the trademark next to the "From" field of the email client. The recipient can see the sender's corporate logo before viewing the email, which can assure the recipient that the email comes from a legitimate brand, helping to protect corporate customers and brands from phishing and fraud attacks and improve communication efficiency with customers.
4. Update DNS records
Add BIMI records to the DNS settings of the domain name and specify the link to the brand logo file.
5. Test and optimize
Test the email display effect through various email clients (such as Gmail, Yahoo, Outlook) to ensure that the logo is displayed correctly. Continuous monitoring can detect problems in time and make adjustments to ensure the normal operation of BIMI.
5. Notes
BIMI's adaptation is not comprehensive yet, and it is necessary to check whether the target users' commonly used email clients support BIMI.
BIMI cannot solve the problem of email delivery rate alone, and needs to be combined with technologies such as SPF, DKIM and DMARC.
In summary
, using BIMI can not only increase the open rate of emails, but also deepen the trust relationship between the brand and users. For companies that value brand image and user trust, this is worth a try!
Ensure DMARC configuration is correct
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