In other words, their followers probably aren't your target market.
Here are some other things to be careful of when working with influencers:
Fake followers and bots: Some influencers use bots to get fake followers to appear attractive to potential brand partners
Too much sponsored content: Influencers who only post bangladesh telegram lead sponsored content start to become less interesting to their followers. And end up losing engagement.
Working with unreliable influencers can damage your brand's reputation and ultimately hurt your sales.
Professional advice
Reduce risk by using Influencer Analytics to find verified influencers. Influencer Analytics uses AI to measure a creator’s channel quality score, so you can trust the influencers you connect with.
Choosing the right or wrong influencer can make or break your brand. That’s why it’s important to do thorough research before partnering with them.
Types of influencers
Influencers are often grouped by the size of their following. Here are the five main types of influencers and how much it typically costs to work with them:
An infographic on how much influencer marketing costs
1. Nano Influencers
Nano influencers have between 1,000 and 5,000 followers. These types of influencers are highly engaged with their followers, responding to almost everyone’s comments.
And their followers are usually made up of a small, tight-knit community that is highly interested in the specific niche they talk about – people who already trust their recommendations.
For example, Tanin Kayvan is a travel and adventure TikTok nano-influencer.
Tanin Kayvan's TikTok profile
With around 5,000 followers, Tanin is in a unique position to partner with brands in the travel sector.
Tanin Kayvan's TikTok video on the left and the comments on the right
Working with a nano-influencer can be beneficial for your brand if:
You are targeting a very specific and small niche market
You have a small budget (nano-influencers typically charge between $0-$1,000 per post )
You want to target a specific location or region where a nano-influencer has an engaged audience
2. Micro Influencers
Micro-influencers typically have between 5,000 and 30,000 followers.
These influencers usually focus on one or two specific topics. They are often considered experts in their niche.
For example, Petar Klovar is a freediver, world record holder in freediving and instructor.