Growing demand from businesses for good marketing teams ;

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The Agile Manifesto was formulated in February 2001 by an initiative group of 17 programmers who called themselves the Agile Alliance . This time is considered the beginning of the widespread dissemination of the agile methodology as a practice of project management and business process organization not only in the field of development, but also in other areas, including marketing.

Why Marketing Needs Agile
In nature, it is not the strongest or the smartest that survives, but the one who can better and faster adapt to the environment and changes in it. The same is true today macedonia telegram database for marketing, in which the success of an advertising campaign depends on the speed of response to changes in the digital environment and the originality of solutions.

Today, in any client segment of this sphere, the following picture can be observed:


avoiding risks, optimizing costs and allocating funds only to channels with clearly understood effectiveness;
markets are overheated by competitors who are constantly active and trying out new tools; even the size of the budget does not solve the problem of being first;
an understanding is formed that attracting clients is not a strictly sequenced funnel, but a rather chaotic series of contacts with them using a wide range of marketing tools;
the key and connecting element of marketing is end-to-end analytics and building relationships with the client at various touchpoints;
Digital communications are constantly evolving, old tools are regularly changing and new ones are emerging, and constant monitoring is required.