How to Take Product Photos for Your Online Store with Your Cell Phone

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In an online store, the image plays a fundamental role in motivating the purchase of products. The aim is always to present the best image as realistic as possible and showing all the characteristics of the product.

When you can't touch and see the physical product directly, the description and the technical sheet will help the customer with their perception, but a good photograph generates attention and that crush on customers that every business seeks, since it is true that a great photo helps sell a product.

You can sell anything online and you can be band database with photos. These can be of food, clothing, furniture, cars, bottles, and even intangibles like services. Much of the market acceptance depends on the quality of the photograph.

Especially nowadays with social media, where you can visually promote your products and have a greater reach. What's more, with the Instagram Catalog you can add tags to photos to reveal the price and description of the product. If you are interested in learning more about this tool, we invite you to read our article How to Sell on Instagram .

The purpose of a good photograph is to make the customer want to have the product or to be interested in learning more about it when they see it. To achieve this, the photo shows as much information as possible, such as size, color, texture and accessories of the piece from different angles.

Product photography needs to show as much information about the product as possible, while remaining completely true to reality, so as not to create false expectations and not satisfy the customer, generating dissatisfaction and the possibility of losing the customer. The secret is to pay special attention to the creation of these photographs and discover which style best suits your brand. In this guide to product photography, we are going to tell you everything you need to know to achieve the best photos of your items, and increase your sales!

This may all sound complicated or difficult, but the truth is that it is easy to achieve! And it doesn't have to be expensive. We are going to give you some simple tips so that you can successfully take photos of your products.

What is your style?
You have to maintain the same story and order in all your photos, which must be uniform to maintain a clean and neat appearance. This part is often not taken into account and makes the image of your e-commerce, even if it has good photos, not look very good. You have to define these 3 points:

1. Photo format
Define whether the photos will be in square, vertical or horizontal format



In the case of social networks, it is recommended to keep a square format for posts and a vertical format for stories. In addition, each application has its own size standards for the images to be used, both for profile, cover or if you want to make some kind of paid advertisement. To do so, we invite you to review the size of photographs on social networks as recommended by an article published by Hootsuite.