There is a lot of preliminary work to be done:

[sumaiyakhatun26]

First : in presentations it is customary to demonstrate successful cases in which everything is wonderful and smooth. But reality is unpredictable, here - either a pandemic, or the stars have come together unsuccessfully, or something else unexpectedly happened.
Second , not everyone understands how to properly use CJM so that it truly benefits the business.
How to make a CJM correctly? To do this, you need to look at how a potential buyer behaves at each point of contact, collect as much data as possible about both the product and the client. iran email list And then display all this on the map.

11 Key Steps to Creating a CJM
Stage 1: Preparatory


Collect information about how customers behave
Talk to salespeople, customer service specialists, analyze web analytics data. Involve mystery shoppers or act as one yourself to understand the path the client takes when interacting with your company. Be sure to read reviews and complaints. Tools like YouScan, Brand Analytics (to track brand mentions) will be a good help.

All this information will be very useful for better understanding of consumer desires. And personal communication will help to collect even more reliable information (organize interviews, focus groups).