By aligning with these habits and offering a price that seems as insignificant as the everyday expenses they already make, you can increase the perception of value and, consequently, your conversion and customer retention rates.
Implementing this daily equivalent technique is certainly crucial in this highly saturated market, as consumers are more cost-conscious and looking to maximize the value of their purchases.
By implementing this strategy, you can russia telegram database make your services more attractive, accessible and competitive.
2. Price anchoring
Anchoring can be implemented in a number of ways, but one of the most common is through the presentation of multiple pricing options.
Source: Hulu.
They usually include a basic, premium and intermediate version, the latter being the one the business really hopes to sell.
pricing techniques
The premium version, although more expensive, sets a high anchor, making the middle option seem much more reasonable in terms of cost-benefit.
Another way to apply anchoring is to present a crossed-out original price next to the offer price.
Source: Mastermind Business System.
This visual contrast reinforces the perception that you are getting a significant discount, even if the sale price was the winning option all along.