Maybe you could personalize your communication even more. Engaged: check out why your email communication resonates with these people so much. Highly engaged: some of these folks are your best customers and advocates. Think of how you could reward them (and don’t forget to ask them for testimonials). Competition for the most engaged email contacts. Running a competition among the most-engaged contacts can be a nice form of saying thanks.
If you want to learn how to female number data reactivate your contacts, here’s a step-by-step guide. What are the benefits of engagement-based segmentation? There are many benefits of tracking engagement and engagement-based contact segmentation. Here are three benefits that I find particularly noteworthy: greater relevancy: draw conclusions from your engagement. What content seems to resonate more? What products are the most popular? Is there anything you can do to improve your communication and target your audience more precisely? Making hypotheses and running a/b tests to prove them is a great way to improve the efficiency of your email marketing communication.
A while ago, we created a case study with submission technology – one of our customers, whose primary goal is to increase member engagement through relevant content. With a high-volume contact list, even tiny details might have a huge impact on the overall performance. Here’s how submission technology’s agile email marketing team runs a/b tests to maintain top performance and deliverability. Increased engagement and loyalty: sending the right messages to the right people is a win-win approach.