Measures to improve advertising quality

[ishanijerin1]

So, as I've been saying all this time, what can you do to improve the quality of your ads?

Also, here's what Google's help page says:


Source: What's important and what's not when it comes to improving ad quality – Google Ads Help
There are other important factors besides these, but as it is described as "the core element of advertising quality ," there is no doubt that "high relevance to user intent" is the most important factor.

So, what kind of measures should advertising components of a job seekers database managers take to increase "relevance to user intent"?

Within our company, we discuss this and that every day and go through a process of trial and error, mainly to improve the quality of our ads. We have put together some of these ideas on our blog, so we hope you will find it useful.

1. Try changing your advertising copy depending on your target audience
This is a carefully thought-out article about phrases to use in advertising copy, from the perspective of the target audience being women.

In many households, the woman has the power to make decisions about household finances, so I think this will be particularly useful when it comes to products aimed at women.

How to write advertising copy that appeals to women
How to write advertising copy that appeals to women
2. Use ad customisers to dynamically change ad copy display for each target demographic
This is a function that allows you to dynamically switch the ad copy displayed based on information such as keywords that respond to the words the user is searching for, the user's location, and the date and time the user is searching.

I think it is being used by many accounts now because it allows you to display ad copy that is more relevant to the user's search intent.

How to use ad customizers: Delivering ads that match your target users
How to use ad customizers: Delivering ads that match your target users
3. Use responsive search ads and let Google automatically test and optimize multiple ad copy
As of August 2019, this is still a beta feature, but once you register multiple assets (ad headlines and descriptions), Google will automatically create and display ad copy based on the user's search intent.

Since Google, which determines whether the ad matches the user's search intent, considers the combination of ad copy, it can be said that this function is likely to deliver ads that match the user's search intent.

Through repeated trial and error, it is possible to greatly improve the cost-effectiveness of advertising, and this is an advertising type that has the potential to become mainstream in the future.