A Practical Guide to Stopping Your Emails from Going to Spam

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In today's digital age, email marketing is still one of the important channels for companies to communicate with customers. However, many people face a common problem - emails are mistakenly identified as spam, resulting in the inability to effectively reach the target audience. Don't worry, this article will introduce you to the top ten tips to prevent emails from entering the spam box, helping you to improve email delivery rates and enhance marketing effectiveness.



1. The current situation and impact of emails entering spam folders
One out of every six emails sent to customers never arrives in their inboxes, which is equivalent to one in six emails being "sent to the cold palace". This situation has caused many companies' marketing efforts to come to naught. For digital marketers, about 30% of them regard email delivery rate as the main challenge. Among the emails sent daily, up to 78% are not opened by the recipients, and nearly 85% of the emails may go into the spam folder, making the chances of companies successfully turkey telegram number database reaching customers extremely slim.
Emails being classified as spam folders will not only affect marketing results, but may also bring many negative effects to companies. On the one hand, customers may mistake the sender of spam for a corporate account and lose trust in the company; on the other hand, the company may lose the credibility of the email service provider and damage the IP reputation, which will have a negative impact on future email delivery.



2. Top 10 tips to prevent emails from going into spam folders
1. Create your own prospect list from scratch
Connecting with people who are interested in your products and services and organically building a list of potential customers is a key step to ensure that your emails are not mistakenly identified as spam. Although buying or renting a ready-made list of potential customers may seem to save time and effort, there are actually many disadvantages, such as high bounce rates, low engagement, and the possibility of being marked as spam by email service providers. Geeksend helps users search and create a list of potential customers in just a few seconds, while also verifying the contacts in the list.