We've selected 179 resources to help you become a professional. They're divided into six blocks:
Books. Classics and highly specialized publications. About management and entrepreneurship, marketing, product, design, analytics.
Blogs. The most relevant knowledge from practitioners. We have selected 3 articles from each blog to start with.
Telegram channels. Practitioners' experience in a short format.
Speeches. Best presentations from conferences.
Podcasts. Interviews and discussions with product managers, entrepreneurs, marketers.
Other. This section contains everything that couldn't be categorized: games and media.
By the way, we have the same selection for internet marketers .
Books for Product Managers
Management and Entrepreneurship
The Lean Startup — How to implement new ideas with minimal costs. Classic.
The Lead Product Playbook — How to Build an MVP and Collect User Feedback.
Zero to One - How to create a company from scratch and lead it to success.
Funky Business - A book about creative entrepreneurship and the new economy.
Rework — About a new look at business. To start a successful business, you don’t need money and resources.
Fundamentals of Project Management - A guide to project management based on the classic PMBOK body of knowledge.
The Hard Thing About Hard Things — How to Launch a Startup: Advice from Entrepreneurs in Silicon Valley.
The Goal: A Process of Ongoing Improvement is a novel about managerial thinking.
The Deadline — A novel about project management. The book describes an experiment: how well teams that work according to different principles can cope with product development.
The Startup Way - How to apply Lean Startup principles in a large corporation.
Blitzscaling — A book about how to create your own business, how to grow a startup into a scale-up. Using the example of Silicon Valley companies.
The Everything Store - How Jeff Bezos created Amazon.
Product Leadership — How Product Management Works in the US: Interviews with 123 Top Product Managers.Negment in the US: Interviews with 123 Top Product Managers.
Trillion Dollar Coach - How to be a leader: experience of a consultant to Google, Facebook, Amazon, Apple.consultant for Google, Facebook, Amazon, Apple.
Business @ the Speed of Thought - How Bill Gates Builds a Business.
Cracking the PM Interview - How to Pass an Interview for a Product Manager Position.I am applying for the position of Product Manager.
Product
Inspired — How to create a tech product that everyone will love. Cases of Amazon, Google, Facebook, Netflix, Tesla.
Hooked — How to make your product irreplaceable. The book describes psychological techniques that help to become a habit for the user.
Product Roadmaps Relaunched — How to work with a product roadmap correctly.
Building Products for the Enterprise — About product management in software.
Hacking Growth — How to Achieve Rapid Product Growth. Tech Company Growth Cases.
Product-Led Growth - How to create a product that will promote itself.
Insanely Simple - Examples of how Apple makes its products simple and innovative.
Change by Design — How to build a product “from the user”. Design thinking.
Marketing
Blue Ocean Strategy - How to find a market free of other players.
The Mom test — About custdev and testing business ideas.
The 1-Page Marketing Plan - How to build product marketing and consciously use marketing tools.
Building a StoryBrand — How to convey product values to consumers. How to use storytelling techniques and the basics of classical dramaturgy to promote brands.
Crossing the Chasm - How to Promote and Sell Innovative Technologies to Ordinary Users.
This Is Marketing - What users really want from a product.
Intercom on Jobs-to-be-Done - Classic about the Jobs to Be Done framework.
The Entrepreneur's Guide to Customer Development — A guide to the perfect custdev in four steps.
Lean Customer Development - About Lean custdev and product growth.
Nudge — A Guide to Choice Architecture: How People Make Decisions.
Decoded - How to influence consumer choice.
Trust Me, I'm Lying - How to Manipulate Audience Opinion in Media and Marketing.
Thinking, Fast and Slow — About thinking. How our cognitive biases affect life and work.
Strategy
Good to Great - The book analyzes the experience of companies that have made the transition from good to outstanding performance, such as: Abbott, Circuit City, Fannie Mae, Gillette, Kimberly-Clark, Kroger, Nucor, Philip Morris, Pitney Bowes, Walgreens, Wells Fargo.rris, Pitney Bowes, Walgreens, Wells Fargo.
Good Strategy Bad Strategy — About how to choose the right strategy for business development. Why managers often mistake bad strategies for good ones and what this leads to.to develop the right business development strategy. Why do managers often acceptt bad strategies for good ones and what it leads to.
Scaling Up — A book for scale-up founders. How to turn a startup into a scale-up and build all the processes correctly.
Sprint - About testing new ideas and solving problems in entrepreneurship.
Strategy Rules - What strategies and management styles did Jobs, Gates, Grove use?The phenomenon was used by Jobs, Gates, Grove.
Traction - How to Take Control of Your Business Through an Entrepreneurial Operating System.y.
Growth Handbook by Intercom — Frameworks and methodologies to help you achieve explosive product growth.
Metrics and analytics
The Tyranny of Metrics — What business metrics are important and what to do with them. Performance approach.
Measure What Matters — How to work with OKR: cases from Intel, Google.
Lean Analytics — Analytics according to Lean. Data-driven approach in startups.
A Mind for Numbers - How to understand numbers and math.
Naked Statistics — The best book on statistics. How to work with data.
Working with a team
Making Things Happen - How to solve difficult problems and make the right decisions.
Creativity, Inc. - How to create a creative atmosphere in your team and be open to new ideas.
What You Do Is Who You Are — About creating a business culture in a company.
Delivering Happiness - How to build a corporate culture so that all employees are happy.
High Output Management - How to Manage and Motivate a Team. Classic.
It Doesn't Have to Be Crazy at Work — How to build a company culture without overtime, endless meetings and conferences.
Who — How to build a hiring process in a company.
New Rules of Business Correspondence - How to Write Work Letters.
Personal effectiveness
Essentialism - How to prioritize your life. How to do less and achieve more.
Mindset — A book about motivation and growth mindset.
Make Time - How to plan your time and spend it only on important things.
Principles: Life and Work — Principles of Life and Work by Ray Dalio.works by Ray Dalio.
The Answer - How to stay focused and achieve good results in all areas of life.good results in all areas of life.
Influence: The Psychology of Persuasion — How to Learn to Persuadelearn to persuade
Design
Design Driven Innovation — How the best technological innovations are created with the help of design. Design-driven market.Technological innovations are created with the help of design. Design-driven market.
Designing for Growth — Techniques, tools and mental attitudes that designers use to bring their ideas to life.and psychological attitudes that designers use when implementing their ideas.your ideas.
UX for Lean Startups — How to do good UX design quickly and efficiently.
Technology and Innovation
The Inevitable — About the technologies that shape our future.
The Innovator's Dilemma - How not to kill your business with innovations.
The Signal and the Noise — How to Predict Trends Correctly. Why Some Predictions Never Come True.
Swipe to Unlock — How IT companies make money. For beginners.
In the telegram channel, we have prepared a selection of 10 bonus resources for you . Go and save the post to your favorites.
Guide to the best skillsetter articles
Our blog already has over 150 articles about product growth and careers in IT. For easy navigation, we have combined them into thematic collections.
Select a collection
Blogs for Product Managers
skillsetter blog about product management, marketing and education. Best articles:
How to Calculate the Unit Economics of a Startup Idea in 6 Steps
How to Analyze Your Target Audience in 4 Steps: Using Revolut as an Example
How to Define Positioning to Make a Product Wanted to Be Purchased: Using Revolut as an Example
Andrew Chen's blog about technology and startups. Best articles:
Is your startup idea taken? — and why we love X for Y startups .
Adjacent User Theory .
Passion Economy .
Blog by Paul Graham , founder of Y Combinator. Top articles:
Being a Noob .
The Four Quadrants of Conformism .
The Bus Ticket Theory of Genius .
Railsware YouTube Blog — blog of a product studio. Instructions on useful frameworks. Best videos:
Value Proposition Canvas explained through the Uber example .
Lean Canvas Intro - Uber example .
Google Data Studio Tutorial for Beginners .
Stratchery is a blog by Ben Thompson (Apple University, Windows) about strategy and marketing. Top articles:
The TikTok War .
Zero Trust Information .
Neither, and New: Lessons from Uber and Vision Fund .
Brian Belfort's blog about growth, product strategy, user acquisition. Best articles:strategy, user acquisition. Top articles:
Retention Benchmarks .
7 Principles to Mastering Growth .
Alternatives, Not Competitors .
SVPG is Marty Kagan's blog about product management in Silicon Valley. Top articles:Management in Silicon Valley. Top articles:
Product Management – Start Here .
Team Objectives – Overview .
Product vs. Feature Teams .
Blog VP of design Facebook Julie Zhuo about career, management and design. Best articles:
Making the Most of Your First Three Months as a New Manager .
Stay Healthy. Stay Data-Informed .
Design for People, Use People Language .
Inside Design blog about product design. Best articles:
How to estimate the ROI of design work .
What is design thinking, and how do we apply it?
What does mobile-first design mean for digital designers?
Roman Pinchler's blog about internal processes in a product team. Best articles:
Tips for Prioritizing Your Product Roadmap .
Six Types of Product Owners .
Stakeholder Management Tips for Product People .
Casey Winters' blog about product growth. Best articles:
What Is Good Retention: An Exhaustive Benchmark Study .
On The Spectrum: Thoughts on Zuckerberg, Tradeoffs, and Cultural Values.
Thinking Outside the Job Title Box: How to Thrive in Undefined Roles .
Benedict Evans' blog with essays on product and technology. Presentations with industry trends. Best articles:
Presentations on trends .
How to lose a monopoly.
What's Amazon's market share? 35% or 5%?
Clevertap blog about mobile products and retention. Best articles:
Beyond Analytics: The Secret to User Retention is Rapid Action .
Why Smart User Acquisition Starts with User Retention.
AARRR vs. RARRA: Which is Better?
Leanplum blog about mobile products and user engagement. Top articles:
Ten Tips to Supercharge User Engagement.
Android Users Aren't Receiving Your Push Notifications .
How to Boost Player Retention and Revenue? Three Hacks for Mobile Gaming Engagement .
First Round is a venture capital firm's blog about startups. Top articles:
40 Favorite Interview Questions from Some of the Sharpest Folks We Know .
Don't Serve Burnt Pizza (And Other Lessons in Building Minimum Lovable Products).
The Founder's Field Guide for Navigating This Crisis .
Reforge — blog of educational company Reforge about product management. Best articles:
Good Experiment, Bad Experiment .
Crossing the Canyon: Product Manager to Product Leader .
Product Work Beyond Product-Market Fit .
Hubspot blog — about digital marketing from Hubspot. Best articles:Hubspot companies. Top articles:
Millennials vs. Gen Z: Why Marketers Need to Know the Difference .
27 Ways to Drive Traffic to Your Website .
The Best Time to Send an Email (Research-Backed) .
Inside Intercom — a blog about product development, design, marketing. Best articles:
Product Judgment: How some people can repeatedly create product success.
Customer feedback strategy: How to collect, analyze and take action.
Brew and Review: Building a knowledge sharing loop for Customer Success .
The Signal by Mixpanel — Mixpanel's blog about product management and customer behavior. Top articles:
From customer problems to product features: how to use feedback to create a roadmap .
The difference between product analytics and business intelligence tools — and why you need both .
The pitfalls of being data-driven .
Miro blog — Miro company blog about remote work and management. Best articles:
5 things that remote developers want Product Managers to know.
20 Brainstorming Techniques That Work .
Andreas Klinger on why remote teams have an unfair advantage.
Bureau — blog of the Artem Gorbunov Bureau company about development, product design, texts, interfaces. Best articles:
About text as a basic element .
Quick recipe for corporate identity, UHUI designer, financial secret, client project at the School of Bureau .
Measuring yourself .
GoPractice — Oleg Yakubenkov's blog. Best articles:
How to Launch a Marketplace. The Chicken and Egg Problem.
The many faces of retention rate.
How to Properly Integrate User and Market Research into Your Product Team.
Atlassian blog about Agile and development. Top articles:
Organizational agility with Scrum@Scale .
OKRs: goal setting that focuses on outcomes .
Discover the Spotify model.
Youtube channel Development That Pays — blog about development. Best videos:
Scrum vs Kanban - What's the Difference?
Agile Estimating & Planning - 3 Keys to Better Estimates .
Scrum vs Kanban vs Scrumban .
Leanstack is a blog about creating innovative products. Top articles:
In Search of Unicorns.
The True Value of Your Time .
Start With Mindset .
Silicon Pravda — YouTube channel about life in Silicon Valley, startups and investors. Best videos:
3 Top Tips for Finding Cofounders: Negotiate on the Shore .
5 steps to launch a product on the international market. Yet Another Meetup #2 .
How to write an application in YCombinator .
Free course on product managementin product management
In 3 days you will learn to think like a product and cope more successfully with tasks at work and in lifehow to product and cope more successfully with tasks at work and in life
Start learning for free
Telegram channels for product managers
skillsetter.io — articles about careers in IT, product launches and growth, interesting tasks from courses and Friday memes.
Parables of a Product Manager — Product owner at SEMrush talks about his personal experience in product management and team building.
Grow Horse is a channel from the founder of a consulting company about strategies, tactics, and hypotheses for product growth.
Vladimir Merkushev's Productorium — a product manager at OLX Europe talks about his personal experience in product management and shares useful materials on product development. He also posts life memes.
Improve Your Product — CMO of JavaRush/Codegym and the author of the first study of the product manager market in Ukraine run a channel about how to make cool IT products.
Strategic move: strategy, business models, products — the head of educational programs at the National Research University Higher School of Economics and strategic partner of MTS Fintech with 10+ years of experience in product management talks about product strategy, business models and awareness in product development.
Product in Gamedev — concentrated information in the format of notes on useful materials on product management, analytics and game design in the gaming industry.
Vlad Yakupov — co-founder of skillsetter shares his product experience and useful articles.
Igor Kuznetsov on dark patterns - a product manager analyzes techniques that can be used to influence user behavior in favor of the company.
Woodpecker Index is a channel about how to launch and develop products, how to find value, grow, attract investment and avoid mistakes.
alexcouncil — CPO shares personal insights about the digital environment and product management.
Fresh Product Manager — a product manager at Ozon shares product insights, cases, resources and advice.
Epic Growth is an educational channel about product growth in IT with useful materials, cases and selections for product managers.
Product Management — CEO at Decubator.tech publishes practical information for product managers. There are tips on applying the methodology, checklists, templates, and analysis of errors.
FEDOR BORSHEV is a channel of a programmer, IT consultant and startup founder about product management and production of complex projects.
Backlog - A tech director talks about his experience in managing people and products.e in managing people and products.
Dima from Glubina , founder of Studio Glubina, researcher and business analyst shares his personal experience of using the JTBD approach, finding a product strategy and diagnosing business problems.Here, a researcher and business analyst shares his personal experience of using the JTBD approach, finding a product strategy, and diagnosing business problems.and the JTBD approach, searching for a product strategy and diagnosing business problems.
Sergey Kolganov - psilonsk - a channel about project and product management, hosted by an expert with 20 years of practical experience.projects and products, led by an expert with 20 years of practical experience.
Make sense is a channel about product management from ProductSense. products from ProductSense.
Zerocoder is a channel for those who want to dive into to be inthe approach to creating digital products without code. Job openings, platform descriptions, and product launch cases are published.
Product Mindset is a channel about product thinking and professional development.
Do it right, it will be right - a channel about launching and developing digital products with analysis of errors and cases.
Zamesin about life and entrepreneurship - an entrepreneur with experience in launching and growing IT products shares interesting notes. He is also writing a book about how to make a product.
No Flame No Game — a product manager at Facebook talks about product development and growth, communicates with colleagues, and recommends useful content.
Pavlo Pedenko — Senior PM at Wise.com shares his experience and useful materials.
Analysis Paradisis — a product manager at Tinkoff writes notes and thoughts about work, product and soft skills.
Everyday life of a product manager — a product manager at Avito shares stories, successes, failures and analyzes product cases.
Babaeva, to the board! — the former development director of the publishing house MIF leads a channel about leaving employment, creating her own project and problems in product development.
Dzenski Live is a channel about the development of the design startup studio HeyPixel.
Product Borscht — Head of Growth at Readdle talks about product management and marketing.
glebkudr — head of products at Skyeng and co-founder of the Career Workshop project publishes personal notes and talks about professional cases.
About convenience - a B2B product manager talks about real-life cases and writes notes on how to launch your product and work remotely with a team.
How I Met Your Product — CPO shares thoughts, tips, and rules to help you make a cool product.
PostPostResearch is a channel about personal experience in marketing and product research. The authors talk about different research methods and the tasks they solve.
Product Developer — a channel about product development from the perspective of a programmer who does more than just coding. About the way of thinking, roles, processes, events, and artifacts of product development.
The Chaos Threshold: Systems and Products is a channel about product development, creating software systems, managing teams and startups.and startups.
Venture adventure - entrepreneur and former Avito product director writes about management, product management and strategic thinking.
Keep it simple, stupid! — useful materials about product management, marketing, business and technology.
Product management | IT — a channel where links to articles on product management are published for both beginners and experienced specialists.experienced specialists.
Startups & Products — CEO App in the Air writes about startups and products. Also shares excerpts from books and useful links.forks.
Products | People | Process — notes from the CTO/CPO on managing products, people, processes, and culture.CPO is about managing products, people, processes and culture.
Michael Tabunov , Product Director at FunCorp, talks about the life of a product company, work processes, and results.nCorp talks about the life of a product company, its work processes andresults.
Presentations for product managers
Competition is for Losers - a speech by PayPal founder Peter Till about competition.
20 Years of Product Management in 25 Minutes by Dave Wascha — 12 tips for a product manager at the Mind the Product conference.
The art of innovation is a lecture by Guy Kawasaki, the developer of the concept of "evangelism" at Apple.
How giant websites design for you (and a billion others, too) — Facebook product designer Margaret Gould Stewart on how UX design is changing the world.
Growth Clinic: Retain or Die — Discussion between Brian Balfour, Julia Lipton, Fareed Mosavat about user retention.
How to drive onboarding - Bayram Annakov (App in the Air) at the Epic Growth Conference.
Sales-Increasing Marketing Nonsense - Mikhail Trutnev (Ultimate Guitar) at the Epic Growth Conference.
How to build a team and processes focused on rapid growth — Andrey Khusid (CEO Miro) at the Epic Growth Conference.
Product Management Excellence: What World-Class Product Management Teams Do Differently - Jeff Lash on Mind the Product.
What Makes a Great Product Manager - Graham Siner on Mind the Product.
How to Write OKRs That Don't Suck - Adrian Howard on Mind the Product.
The challenge of designing for everyone — Benjamin Evans (Airbnb) at the Front conference.
Designing a modular onboarding system — Cindy Chang (Intercom) at the Front conference.
Sticky business — Building consumer grade experiences for the enterprise — Ciara Peters (Box) at the Front conference.
Improving App Performance with Benchmarking — How to Measure and Improve App Performance with Benchmarks. Google I/O.
Smart Strategies for Growing Your App Business with Adswith Ads - Belinda Lenger (Google), Duke Dukelis (Google) at the Google I/O conference.
Protecting Users from Deception — Emily Schechter (Chrome) and Christian Brand (Chrome) at Google I/O.
The Product Development Journey - Alex Mitchell talks about the journey of a product from idea to launch at the PRODUCTIZED conference.tchel talks about the product's journey from idea to launch at the PRODUCTIZED conference.
A Playbook for Achieving Product Market Fit — Dan Olsen on how to avoid mistakes in finding product market fit at the PRODUCTIZED conference.
Using Data to Set Product Strategy — Justin Boer (Amplitude) talks about analytics and product strategy at the PRODUCTIZED conference.
How to Evaluate Startup Ideas - Kevin Hale from Y Combinator.
How to Plan an MVP — how to create an MVP, find early users, and collect feedback. Michael Seibel, Y Combinator.
How To Find Product Market Fit — David Rusenko (Weebly) on how he found product market fit with his product. Y Combinator.
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Podcasts for Product Managers
Product&Growth Show — Podcast about product growth and career. How to become a CPO , how to position yourself . About Growth teams and experiments in B2B products .
This is Product Management — A podcast where entrepreneurs and product managers share their experiences. About the application of behavioral science , empathy in FinTech products and career growth of a product manager.
Exponent — Ben Thompson and James Allworth's podcast about technology. It's interesting to listen to an interview with Clayton Christensen about disruptive life, how to work in the Chinese market and how to survive an IPO .
Intercom podcast - Cases, interview with Andrey Khusid about a remote team, about the difference between the result and the outcome of work , how to correlate the company's product strategy .
A16z — Podcast about technology news and trends. About the development of SaaS products , gaming trends from the CEO of Unity, the case of Chinese WeChat .
SaaS Interviews with CEOs, Startups, Founders — 15-minute interviews with managers and founders of SaaS companies about their growth. Specific cases from different areas: and about their growth. Specific cases from different areas:Woven calendar (Tim Campos, ex-Facebook), YetiCloud cloud software , SEMrush — a service for digital marketers.h
The startup chat — A podcast about launching startups. What growth hacks really are , why founders shouldn't meet with other founders too oftento communicate with other founders , and how to properly organize revenue share .
The Product podcast — Conversations with product managers from and managers fromAmazon , Google , Netflix , Facebook and other IT companies about product management.product management.
Invest Like the Best — A podcast about investing and the financial side of companies. Interview with and the financial side of companies. Interview withBen Thompson (stratechery) , dialogues about the Internet economy and investing in “pre-company” .
99% Invisible — A podcast about product design. What's special about Japanese mascots , the worst video game , how design can improve the user experience during long waits .
Product Hunt Radio — Discussion of product management and technologies with founders, investors, journalists. How to turn a community into a product and monetize it . How to organize the work of a tech company (with CTO Basecamp), how to increase profits from 0 to eight-digit numbers (with CTO Drift).
Other
Can't Unsee is a game where you have to compare interfaces. Useful to test your knowledge of UX/UI.
Product Hunt is a platform where you can learn about new IT products and test them. Or tell about yours.
User on Board — analysis of onboarding cases of different companies.
The Verge is a media outlet about technology.
The information is a blog with news about technology.
Let's sum it up
By reading blogs and listening to podcasts, you will stay up to date with israel email list all the new ideas, approaches, frameworks. But don’t forget the main thing - without practice, this knowledge will be quickly forgotten.
Have a favorite resource we didn't include? Drop it in the Growth Vibes product and marketing chat . And also subscribe to my telegram . I write about the career of a product manager and startups.