6 Tips on how to create a successful Instagram

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There is no denying that social media is the best way to build rapport with your target audience. Through social media, you can create interactions that no other communication channel allows. Among them, there is one that Brazilians love: Instagram . It is no wonder that Brazil was ranked second in the ranking of the population that spends the most time on this app.

Initially created to share everyday images, this digital media has become a favorite for promoting brands and relevant personalities. Therefore, you cannot fail to have a presence on it. However, more than creating an account, it is important to have a marketing strategy to achieve all your goals. So, in order to help you, we will present in this text 6 tips on how to create a successful Instagram .

How to create a successful Instagram?
Many people still think that Instagram's only usefulness is architect database it was created by an American and a Brazilian. However, it is a great marketing tool. This is because it is the 5th most popular social network in the world and has more than 1 billion monthly active users.

The fact that it receives 1.6 billion hearts as likes every day only shows its power in interaction. In addition, 80% of people follow some business profile on the app. We believe that, with these numbers, it is clear that it is necessary to have investment and dedication to achieve a successful Instagram . So, check out the following tips.

1) Have a business account
It is very important to have a business account. This is because the platform offers specific benefits for those who have a brand, as well as metrics to track the results of your posts. If you have a personal profile and already use it to promote your business, change it to a business format as soon as possible. This way, you won't lose the number of followers you already have.

2) Set a posting schedule
To have a successful Instagram account, it is essential to stay active. Your audience follows your profile because they are interested in your content and, if applicable, the service you provide or the product you sell. To keep everything organized, it is important to establish the specific days on which you will post.

You can check the days of the week and times when your followers usually use the app. This way, your posts are more likely to be seen. Also, define the themes of your content in advance so you don't run out of ideas.

3) Schedule automated posts
To avoid having to manually publish on the ideal day and time, you can schedule your posts. This way, they will be published automatically. There are several tools with this function, including Facebook Creator Studio, developed by the platform itself. This way, you select the content and determine the date and time it should be published.

4) Explore the different publishing formats and tools
Instagram is much more than just an image on your feed. That's why it's essential to diversify your content and take advantage of the possibilities the app offers. Publish content on stories . Post videos on your feed. Dedicate yourself to creating a carousel. Invest in videos on IGTV . Innovate on Reels. Go live . Your profile will definitely become much more interesting if you explore these different alternatives. In addition, it will increase the likelihood of receiving visits, gaining new followers and having more interactions.