The Insights tab in Meta Business Suite’s Business settings

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Use reports to track performance and share results with employees and partners. Reporting includes data points like reach, likes and reactions, comments, shares, results, cost per result, link latvia b2b email leads clicks and recent content. Meta Business Suite also has goal-setting features to help you stay on track with your marketing objectives and hone in on specific goals.

Meta Business Suite’s analytics are a solid entry point to learn more about your social media content performance and audience. However, a third-party tool like Sprout Social offers more comprehensive social media analytics, such as social trends, competitor data and more.

For example, our Competitors by Network report shows you how you stack up to other companies on metrics like audience size, overall engagements and engagements per post on Facebook, Instagram and X.

A Facebook Competitors report in Sprout Social

Additionally, the Competitor Posts Report will show you Facebook, Instagram and X posts from your competitors. You’ll see a scorecard for each top-performing competitor post with metrics like the total number of engagements, reactions, comments and shares. The report view is also filterable by platform and content type.

A Competitor Posts Report in Sprout Social

Frequently asked questions
Here are some common questions that we get from our users about how to use Meta Business Suite.

How do I contact Meta support?
First, check out the Meta Business Help Center to search for specific questions or issues or browse through their suggested troubleshooting topics.