The press service noted that Market, Eda

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The Yandex press service announced the merger of the services on Tuesday, October 24. "The combined team will continue to improve the unit economics of Market, Eda, Lavka, and Delivery and strengthen their technological integration. For example, end-to-end recommendation algorithms will be created - they will allow people to create personalized product selections based on their previous purchases on different Yandex platforms," ​​the Yandex press service reported.

, Lavka and Delivery will use algeria whatsapp resource each other's logistics infrastructure. Due to this, they will be able to offer users more convenient delivery methods, including click-on-click delivery, when an order from Market arrives at the Lavka dark store, and then a courier delivers it to the home or office - exactly when it is convenient for the buyer. Every fifth order on Market in Moscow and St. Petersburg is already delivered by click-on-click, the Yandex press service emphasizes.

In addition, according to Yandex, the four services will be united by a common express delivery. "Many popular goods on Market arrive in half an hour to two hours. Instead of the traditional chain of "warehouse - distribution center - pick-up point," the courier picks up the goods at the store closest to the user's home. Market, Eda, Lavka, and Market Delivery will join forces to connect more stores and expand the range of goods with super-fast delivery," Yandex's press service notes.

According to Yandex, the e-commerce department will be headed by Roman Maresov, who was previously responsible for Eda and Delivery. He will also become the head of Market. The head of Eda and Delivery will be Evgeny Anishchenkov, who previously oversaw the retail divisions of these services. The e-commerce department will be part of the e-commerce and logistics services business group, which is headed by Daniil Shuleiko, the Yandex press service reported.

Artem Sokolov, President of the Association of Internet Trade Companies (AKIT), called the unification of foodtech solutions and online trade a logical decision. "The Russian online market is in the stage of active development, where there is no single established correct model of work: its participants are constantly testing new approaches, categories, creating new ecosystem projects. From this point of view, the unification of foodtech and online trade services into one direction is a completely logical step for the company," Artem Sokolov told ComNews.

According to him, the merger will have a positive impact on the development of Yandex services. "In our opinion, it can allow Yandex to reduce delivery time and expand the range of goods, that is, improve customer service. In addition, a single infrastructure of services will help partners optimize costs and increase the efficiency of business and work with the company. In general, such synergy makes it possible to fully build relationships with each service separately, and when projects appear at the junction of different services - to use their services," emphasized Artem Sokolov.

Leading analyst at Mobile Research Group Eldar Murtazin believes that the merger of services is Yandex's way of getting rid of duplicate functions. "Yandex is reshuffling various divisions to achieve efficiency because there are duplicate functions. This can be partially done, but this optimization will not bring much benefit to the company because these are, after all, different areas of business," Eldar Murtazin noted.

In addition, the analyst believes that the merger of the four services will allow one of them to hide its losses, since the overall picture will be successful. "This way, it is possible to hide the failures of individual divisions, which Yandex does quite often, as well as other companies. In particular, Yandex.Market is suffering losses, Eda and Lavka are in better shape, so they want to mix up the history of Market with the others so that it does not look sad enough for Yandex. I think that this is the root cause," Eldar Murtazin noted.